Now, as our game is well on its way, we have started promoting both our company and Superlumina. Unfortunately, a big part of successful promotion is reaching large groups of people, and seeing as the traits of an introvert and what you’d expect to see in a successful promoter aren’t exactly in alignment, this poses a bit of a challenge. But we’re doing our best!
The first step we took was to create a website (this very website) with a blog (this very blog). Our first blog post was simple; letting the few viewers of our website know how far we had come in the process. I’m sure that sounds easy, but it took us days to get up the nerve to actually post it, and an equal amount of days fretting over it after it was posted. It’s getting a bit easier, but we still have to give each other pep talks before posting.
The second step was even harder. For many years we have stayed away from Facebook, communicating with our close friends via phone or text, and not really seeing the point of being «friends» with people you might not even greet if you met them in the street. The fact that neither of us had an account was unfathomable for many of our friends, and we were constantly nagged about this. But we stood tall, refusing to cave in to the peer pressure. That is until we started our company... We had to swallow our pride, throw away all our principles and sign up. A decision we both still regret, but which was a necessity. Simply signing up wasn’t enough, however. We would also have to get people to like us, and have forced ourselves to use those awful words «like and share» more than we like to admit. That isn’t saying much though, we’ve probably just asked a handful of people to do this... Luckily, we have great friends who know how hard this is for us, and who help us out as best they can. Our greatest supporters, Gaute, Vibeke, Trude, Carl Nicolai and Bente (a.k.a. mamma), have been an invaluable help to us, and we are, mainly because of them, slowly but surely getting followers.
After we took that excruciating Facebook-step, the other social networking sites were easier. I think we have a page on just about every social media site there is, and keeping them all updated is turning out to be a full-time job. I can’t believe people do this willingly! But the more people we reach the better. We just have to keep at it.
In the next few months we will have to send out press releases, contact gaming magazines and websites and put ourselves out there in many other ways. Of all the hard work that goes into designing a game, it never even occurred to me that this would be the hardest part...
Firstly, introverts tend to really listen and pay attention to what other people say. This can come in handy when we get feedback on our game both pre- and post-release. Instead of getting a hurt ego if someone gives a negative comment, we are more likely to address the issue and improve our game.
Secondly, the overthinking side of introversion might be very positive for us. We’re not likely to make any rash decisions which will leave us caught off guard at some point down the road. We have no illusions of grandeur, thinking that we’re going to be the next big thing. Our goal is to make sound judgements, and grow into a viable company.
Lastly, we would never want to convince anyone of using their hard-earned money on something unless we were confident that they would enjoy it. We love Superlumina, and we’re sure that other people will as well!
P.S. If you are an introvert, or have one in your midst, check out the book "Quiet" by Susan Cain. It's a wonderful and insightful read.